Hippo Premium Packaging Launches New Cannabis Brands and Strengthens Team in Humboldt County

Hippo Premium Packaging (www.hippopackaging.com), announced that it has created new brand identities and marketing programs for three new cannabis companies located within California's famed " Emerald Triangle." The company also recently hired two additional account executives in Humboldt County to provide services and expertise to California's cannabis farming communities, as cultivators will be responsible for packaging their products in compliant systems as of January 1.

Hippo recently developed new brand identities, logos, and packaging design for three cannabis companies in Northern California. They are: Ganja Grove, KMB Farms, and Broken Arrow. Hippo created a comprehensive range of packaging solutions that meet California's new regulations for child-resistance, and also supplied an array of marketing solutions, including public relations and social media programs.

Kary Radestock, Founder and CEO of Hippo Premium Packaging said that the company is unique because it provides world-class solutions along with highly attentive customer service. "We know that the transition to a highly regulated market will be burdensome to many growers in California, so we have developed a team of incredibly talented individuals with expertise in child-resistant packaging, design, marketing and branding, to help farmers get ready and become compliant with the new rules that go into effect the first of the year," she said.

Hippo recently hired Laura, an industry professional with over 20-years of experience working with companies that include: Apple, Disney-Pixar, Dreamworks, Sony Imageworks, and Adobe.

The company also hired Amber, a noted pro with over 10-years experience helping companies grow market share by developing innovative advertising strategies, direct marketing programs, and creative merchandising solutions.

Both new hires will be based in Humboldt County to provide locally-based service to growers, producers, manufacturers and dispensaries in the region. The new Account Executives join Hippo's growing team that now includes personnel throughout Northern and Southern California andColorado.


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The October 2017 firestorm is having an extremely severe impact on our communities. This loss will be especially challenging for these growers because:

  • Over the course of the last 18 months, these growers have spent their life savings getting permits and preparing for state licensure.
  • These folks don’t qualify for crop insurance like other farmers.
  • These folks can’t get loans like other business owners.
  • These folks won’t qualify for federal emergency relief funds.


Cannabis Packaging News - Premium Packaging Creates Premium Brands

Cannabis growers, producer/processors, manufacturers and even dispensaries are facing a growing threat: the commoditization of market. Companies will increasingly be forced to choose to either build a brand that can command market share, generate customer loyalty, and justify a premium price; or become a commodity and compete on the basis of a low price.

Packaging is one of the most important tools companies can use to build and promote a brand. As the first line of customer contact, attractive packaging can increase sales and speak volumes about a brand, its position in the market, and its features and benefits.

Hippo Premium Packaging is dedicated to helping companies succeed through creative packaging solutions, intelligent branding, and effective marketing. How a brand decorates a package can make a world of difference to the finished piece. Here are some examples across different styles of packaging most commonly found in the cannabis industry:

Speakeasy 710 Battery Pen Packaging (Folding Carton)

This creative design features “Soft Touch” lamination, which gives the package a luxurious skin-like feel to the touch. The premium nature of the product is conveyed through this tactile appeal. The box also features digital gold foil, providing an eye-catching pop of brilliance and added elegance. Finally, the Hippo designers added a spot raised UV on the woman’s face, giving the piece extra contrast and adding visual interest.

Golden State Greens Collector’s Box (Rigid Box)

Using a hidden magnetic closure, this upscale box sports spot gloss UV on a matte coated sheetfor a premium look. Adding a hot stamped dull foil and a custom wax seal further adds to the packages sophistication, and positions the product at the top of the market.

Utopia Macaroon Packaging (Flexible)

Hippo decided to print this package on foil film to create an eye-catching look that is further intensified by sparing out the spot white ink on the logo to create a metallic sheen. Careful use of spot matte coatings were also placed in strategic areas to add contrast and highlight the logo.

The fact is, packaging plays a key role in defining a brand and creating relevance in this fast-paced market. Developing new packaging presents opportunities for both new and established brands to break out of the clutter and let their identity shine.

Designing or redesigning a package requires companies to be very clear about their brand position (and desired position)in the market.Packaging, copy and graphics go hand in hand, and sometimes offer the only points of differentiation for a consumer. Working with a branding and packaging firm can help identify and strengthen your brand attributes, and define a direction for packaging and marketing.

Research shows that most shopping decisions are purely instinctive and reactive. Eye-tracking studies show that consumers read on average only seven words in an entire shopping trip, buying instinctively by color, shape and familiarity. Best sellers succeed by appealing to this buying cycle.

Today, as brand owners are struggling for market share, and trying desperately to justify higher prices to maintain profitability, packaging is the key component in this war for the consumer’s heart, mind and pocketbook.

About the Authors:

Hippo Premium Packaging is a leading provider of branding, marketing, packaging and design to the cannabis industry. Visit them at: www.hippopackaging.com, or call them at: 619.269.0939.


Utopia Refreshes Brand with New Logo and Packaging

Utopia Farms - New Branding

Utopia is the latest brand of cannabis that is banking on a premium look to set it apart from the competition.

The Santa Rosa based brand offers premium products that the company says are tested above industry standards for purity, consistency and safety; and distributes only clean and natural flowers, edibles and extracts – free of artificial chemicals, additives and pesticides.

The company's new look is designed to connect with consumers, highlight the product’s main features – such as purity and authenticity, and convey that its brand fulfills the promise of “the perfect cannabis experience.”

Emily Bercow, Co-Founder and Chief Marketing Officer of Utopia, said that cannabis users care about quality and that her company's products are "as close to perfection as possible.”

Utopia launched its new brand and product lineup in the scorching heat at the 4th Annual Chalice Festival, held recently at the San Bernardino County Fairgrounds in Victorville, California.

Utopia worked on the rebranding project with Hippo Premium Packaging, a cannabis-focused custom packaging and branding agency. Kary Radestock, CEO of Hippo, says that Utopia will be unveiling additional products and packaging in the near future.

Utopia Farms - New Macaroon Packaging

Hippo Premium Packaging Exposed in the News!

Golden State Greens - Custom Jar

We are so pleased to be featured in MG Magazine, in an article that profiles our beginnings, our journey – along with some rather interesting obstacles, and a few of our favorite projects.

From personal relationship challenges to midnight dashes through the desert, the article traces the highlights of our history, and how we became one of the industry’s leading providers of premium packaging and brand development.

We thank the people at MG Magazine for putting this together, and we hope you’ll enjoy reading it!

Hippo Premium Packaging Forms Strategic Partnership with Randall Huft

Leading packaging and branding agency to the cannabis industry adds well-known marketing and public relations expert to its team

SAN DIEGO, May 16, 2017 /PRNewswire/ -- Hippo Premium Packaging (www.hippopackaging.com), a leading cannabis-focused custom packaging and branding agency, announced a strategic partnership with Randall Huft, one of the industry's leading marketing and public relations professionals.

Hippo is known for its innovative packaging designs, logos, and brand development. The company's richly-detailed designs help companies attract interest, increase sales, and generate loyalty.

Huft is known for creating award-winning marketing and public relations programs leading brands both inside and outside of the cannabis industry, including: AT&T, Disney, Kush Bottles, United Airlines, Sage Analytics, Nestle's, Toyota, Denver Consulting Group, Walgreen's, CannaScore, Loews Hotels, and American Express.

"Our collaboration with Randall will give our clients access to exceptional marketing and communications expertise," said Kary Radestock, Co-Founder and CEO of Hippo Packaging. "We are now able to offer a full-spectrum of dynamic brand-building services to our clients and to forward-thinking companies that want to achieve rapid growth and gain a significant competitive advantage."

New Services, New Clients

Hippo made the addition to its team not only to provide a more comprehensive range of services to its clients, but to also help launch four exciting new brands within the next few months.

"The cannabis industry is growing rapidly, and we are scaling up to meet the demand," said Julia Gosnell, Co-Founder and COO of Hippo Packaging.

Huft and Hippo share some of the same clients, who can now enjoy the convenience of a true one-stop-shop for all branding, packaging, marketing and public relations needs."

Tina Urban, Founder and CEO of Urban Labs, is one such shared client. She appreciates Hippo's expertise in creating beautiful packaging and branding, and has worked with Randall for years, whom she calls, "The best kept secret in the cannabis industry."

The company does have a problem though, according to Radestock. "We were thinking that we now need to call the company 'Hippo Premium Packaging, Branding, Marketing, and Public Relations,' but that just won't fit on our business cards!"

For more information on the Hippo Premium Packaging (plus branding, marketing, and public relations), call: 619-269-0939, or visit: www.hippopackaging.com.  

Free online branding 101 class with Hippo’s Kary Radestock

Free online branding 101 class with Hippo’s Kary Radestock

Don’t miss our online branding class at 3:20 p.m. today!

Have a cannabis business but not sure where to start with your brand development?

Learn valuable brand strategies and how to make your cannabrand stand out during The Marijuana Show’s Bud Camp at 3:20 today PST (it’s 4:20somewhere)! Join Hippo Premium Packaging CEO, Kary Radestock, as she shares industry secrets on how to elevate your business and take it to the next level. 

  • The basics of excellent branding
  • Why understanding your client demographics is key to building a successful brand
  • How to position your brand for success

Don’t miss out and join us today!
Registration is free and just takes a second to sign up.

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Lack of banking for the cannabis industry

As a cannabis business owner, we’re faced with more tasks than creating the latest marketing campaign or making sure our inventory is stocked for our customers. 

We’re faced with a lack of support from banking institutions for the cannabis industry.

The cannabis community can expect to see a boom of business growth in 2017 with a total of 26 states and the District of Columbia legalizing marijuana in some form. So, with all the potential for growth, the federal government still classifies marijuana as an illegal drug, making it near impossible to open business bank accounts for cannabusinesses.

Hippo’s COO, Julia Gosnell, spoke with the LA Times in a recent article about the impacts of not having bank support for the cannabis business owner. 

“I was told by an accountant, who closed his door to tell me this, that you just keep your cash under the mattress,” Gosnell said.

As the banks continue to deny cannabis income, we’re faced with new challenges on how to run our businesses. How do you continue to grow, pay business expenses and invest back into the business without a bank on your side?

“Imagine having to be paid in cash, having to pay your employees and suppliers in cash, having to take care of your payroll, sales and income taxes in cash,” LA Times reporter Robin Abcarian states.

But there is hope. California’s Cannabis Banking Working Group will meet in Los Angeles on Feb. 10 to discuss recommendations on opening up banking to the cannabis industry. And as organizations rally together, Hippo will be actively involved in getting the banks back on our side.

Read the full LA Times feature

Hippo & High Times

When HighTimes wanted input on the state of packaging in the Cannabis sector nationwide, they turned to our CEO, Kary Radestock, to review the legal cannabis market and critique her top 21 favorite packaging and design solutions. Kary has over 20 years experience in the print/packaging industry and has won major awards for her work. Looks like both High Times Magazine and The Hippo think she is the bomb!

View the article here.

High Times Article - August 2016