Cannabis Packaging Regulatory Commissions

In many states, cannabis packaging is so tightly regulated that even fonts, font sizes, and colors are open to scrutiny. Additionally, the regulatory commissions sometimes dictate what you must use, while other times they state what you must NOT use, but leave the rest to your discretion. 🌱🌱That's why it is so important to work with a packaging expert that understands the rules. Call us if you'd like some help navigating the myriad of packaging regulations.

Required Panels for Cannabis Packaging

In California, there are two required panels on cannabis packaging: The Primary Panel and The Informational Panel. They each must contain very specific information to meet state requirements. But don't worry... if you aren't a packaging compliance expert, we are here to help! We can design a package that not only meets requirements, but also builds brands and generates sales. Contact Hippo for details! #californiacannabis #cannabishealthcare #healthcare #tiptuesday

9 Sales and Marketing Tips for Startups

1. Sell the benefit.
2. Listen to your customer.
3. Market your product before it’s ready.
4. It’s always time for PR.
5. Think outside the box.
6. Test your marketing campaigns fast to improve quickly.
7. Focus on getting good PR.
8. Give customers a place to talk to/about you.
9. Reward your existing customers.

cannabis branding, cannabis packaging, cannabis design

Packaging Makes the Difference

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker

hippo cannabis branding

Looking for professional packaging, branding or PR?

Looking for professional packaging, branding or PR?
Come visit with us while we are at the NCIA Seed to Sale Show in Denver. We are speaking at the conference (no booth), and would love to speak with any cannabis business looking to grow! Contact us to schedule a meeting.

cannabis branding packaging design

#Branding will become vital... the nation's largest cannabis market becomes even larger with adult-use legalization starting on January 1 in California!

Call us for a free brand assessment!

When it comes to your image

When it comes to your image, good ain’t gonna be good enough to position you ahead of the competition in this quickly emerging market. Today, brands must be great to survive and flourish. Great brands start with authenticity, character and killer graphic design. Brand development is a process best done with a design team that you like and trust.

Aim to build long-term relationships with your customers.

Don't dress up your offering and raise expectations that result in broken promises. Create trust with honest branding - be clear who your company is and be true to the values that drive it every day.

Remember, it takes months to get a customer, and minutes to lose one.

Showing your products on Facebook or Instagram - Use good photography!

People buy with their eyes first (which is also why premium, well-designed packaging is so vital to a product's success). Make sure you upload good quality photos.

Plus, don't try to sell too much! Remember the 80:20 rule:
80% general content that might interest your followers, 20% promotional/product content.

Originality, character and memorability...

Originality, character and memorability are at the heart of great brands and of course, great packaging designs.

It’s easy to understand why – there are hundreds of products out there, all competing for consumers’ attention. The only way to set your brand apart is to be different, and be authentic.

Market your product before it’s ready.

Some businesses wait until their product is perfect before they do any marketing or awareness campaigning. That can be a costly mistake. Many businesses expect to sell their product as soon as it’s ready. But if no one knows about it, then demand will start at zero until you undergo a marketing campaign to build brand awareness for potential customers.

It’s better to do preliminary awareness campaigning, even if it’s minimal, to let potential customers know your product is coming. You can sell the benefit before the product has arrived. This way, when the product is ready, so are customers!

Market internally.

Make sure your employees understand your brand and what it stands for; your mission statement; and of course, your current promotions. Your employees are the carriers of your brand to the world. Make sure they put the right message forward.

Think ahead to the retail experience

Make it easy for dispensaries to carry and display your products by providing Point of Purchase (POP) containing cartons. Your design/production team will need to know how many units you wish to load into each carton, before structural design can begin. 

Good sales projections are paramount.

Good sales projections are paramount. Order enough product to get you through 4-6 months. Going back on press for a small run is a very expensive mistake. 

When you are developing your company's brand…

When you are developing your company's brand, connect your graphic designer and printer/print broker early in the brainstorming process to leverage best production practices and press efficiencies across your product line.

Be thoughtful…

Be thoughtful when you plan what is going to appear on your packaging. Cannabis is confusing to new consumers…go the extra mile to be clear about usage and the benefits of your products on your packaging.