Co-Founder and CEO, Kary Radestock, has been named Cannabis Industry Woman of the Year. The award was bestowed by CannaNews, a prestigious industry publication.
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Hippo Premium Packaging (www.hippopackaging.com), announced that it has created new brand identities and marketing programs for three new cannabis companies located within California's famed " Emerald Triangle." The company also recently hired two additional account executives in Humboldt County to provide services and expertise to California's cannabis farming communities, as cultivators will be responsible for packaging their products in compliant systems as of January 1.
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The October 2017 firestorm is having an extremely severe impact on our communities. This loss will be especially challenging for these growers because:
• Over the course of the last 18 months, these growers have spent their life savings getting permits and preparing for state licensure.
• These folks don’t qualify for crop insurance like other farmers.
• These folks can’t get loans like other business owners.
• These folks won’t qualify for federal emergency relief funds.
Read MoreCannabis growers, producer/processors, manufacturers and even dispensaries are facing a growing threat: the commoditization of market. Companies will increasingly be forced to choose to either build a brand that can command market share, generate customer loyalty, and justify a premium price; or become a commodity and compete on the basis of a low price.
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Utopia is the latest brand of cannabis that is banking on a premium look to set it apart from the competition.
The Santa Rosa based brand offers premium products that the company says are tested above industry standards for purity, consistency and safety; and distributes only clean and natural flowers, edibles and extracts – free of artificial chemicals, additives and pesticides.
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We are so pleased to be featured in MG Magazine, in an article that profiles our beginnings, our journey – along with some rather interesting obstacles, and a few of our favorite projects.
From personal relationship challenges to midnight dashes through the desert, the article traces the highlights of our history, and how we became one of the industry’s leading providers of premium packaging and brand development.
We thank the people at MG Magazine for putting this together, and we hope you’ll enjoy reading it!
Read MoreLeading packaging and branding agency to the cannabis industry adds well-known marketing and public relations expert to its team
SAN DIEGO, May 16, 2017 /PRNewswire/ -- Hippo Premium Packaging (www.hippopackaging.com), a leading cannabis-focused custom packaging and branding agency, announced a strategic partnership with Randall Huft, one of the industry's leading marketing and public relations professionals.
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Your business is legal, but you can’t use banks. Welcome to the cannabis all-cash nightmare
Julia Gosnell launched a cannabis branding business last year with a partner. She is just starting to collect money, all of it cash, from her clients, who are growers. Despite California’s legalization, banks won’t take marijuana money because pot is against federal law.
As a cannabis business owner, we’re faced with more tasks than creating the latest marketing campaign or making sure our inventory is stocked for our customers.
We’re faced with a lack of support from banking institutions for the cannabis industry.
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In today’s crowded cannabis marketplace, what does it take to stand out? Take a look at Kary’s picks for the best cannabis branding in the country, representing the future face of the legal marijuana marketplace. These 21 brands boldly forge their identities with top-notch packaging and design.
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