In order to keep our industry in a good light and secure favorable public opinion about the products we sell, we need to keep them out of the reach of children… and that starts with the packaging.
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The quality of your product’s packaging can have a direct impact on sales and reflect upon your brand’s image. Higher quality packaging conveys a promise that the product will be of the highest pedigree. Here are some secrets of the trade and best practices to set you up for success in your packaging.
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“As a great collaborator, Kary demonstrates what it means to take the initiative and make things happen. She knows success doesn’t wait.” Association for PRINT Technologies
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Hippo Premium Packaging, a leading provider of custom packaging and branding solutions to the legal cannabis industry, announced it created the branding, including a logo and upscale packaging, for Lucy Goosey – a new brand of premium chocolate edibles.
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The same issues in the global supply chain that have affected the technology, automotive, and consumer staples sector are also hitting the cannabis industry. Read my latest article on how the supply chain crisis affects the #cannabispackaging industry -- overseas manufacturing vs stateside stocking solutions.
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Packaging often is the first interaction consumers have with a product. The package tells the story of the brand and what makes it unique. It provides the tangible beginning of a relationship with the customer.
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When the pandemic ends—and it will end—people will begin flocking to stores once more, and they will look for the brands that carried them through these challenging times. Companies that create relevant and appealing packaging today will reap the rewards well into the future.
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Companies are like sharks: They must keep moving and adapting or risk dying. Change is inevitable—especially in the cannabis industry—and should be embraced.
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Automation is not something to view with trepidation. It can offer businesses a clear pathway to growth. While it takes a ton of capital to purchase automated systems, with the right people on your team, you can take advantage of the benefits of automation without shouldering the financial burden.
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Julia Gosnell, the Co-Founder and COO of Hippo Premium Packaging, is not just a rising star in the #cannabisindustry… she also has a very personal connection to the plant.
As the mother of a daughter who suffered from traumatic and painful seizures, and spent years on heavy narcotics, Julia educated herself on the therapeutic powers of #cannabis.
Today, Julia's personal and professional life is dedicated to supporting the values of providing safe, consistent, and readily accessible cannabis.
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A rising tide lifts all ships.” I believe this pandemic and the economic chaos that has followed gives our society an opportunity to look at itself, right some wrongs, and improve conditions for everyone.
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Yes, it's time to start planning summer holiday cannabis promotions. With a bit of advance planning, you can outshine your competition. It might be counter-intuitive to be thinking about July in January, but in terms of marketing and packaging, Independence Day is right around the corner. Start planning your patriotic packaging now, and your 4th of July sales will light up like fireworks.
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There is a lesson in this for cannabis brands: It goes without saying that your products must be wonderful. But to truly capture a consumer’s heart, it is vital to invest in an exceptional brand, which is expressed through your marketing materials, your website, and every consumer touchpoint… including, and especially, through your packaging.
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The cannabis industry has evolved significantly in the past few years, especially in the area of retail packaging. From the clear baggies and unmarked brown paper bags of just a few years ago, to today's sophisticated, brand-building designs that look as good as (or better than) any other high-end luxury product, cannabis packaging has become a hot bed of creativity, innovation, and inspiration.
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In case you haven’t been following it, the market for products containing CBD—or cannabinoid derived from the hemp plant—is growing rapidly. It’s really only taken off in the U.S. since the approval of the 2018 Farm Bill legalized CBD extracted from industrial hemp with less than 0.3% THC, the psychoactive component of marijuana.
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Written by Kary Radestock for NCIA
Just when you thought you had a grasp on the tangled web of regulations governing California’s legal cannabis market, the packaging rules are changing again on January 1, 2020.
That’s right around the corner…
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Article by Kary Radestock in the mgretailer.com online October issue:
According to a 2015 Marijuana Business Daily survey, women held 36-percent of leadership positions in the #cannabis industry, however, when they updated the survey in August 2017, that number had fallen to 27-percent of executive-level roles. Comparatively, the latest Fortune 500 list showed female chief executive officers comprised just 6.4-percent of the list.So, while we still have a lot of room for improvement, there is much to rejoice.
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An article by Kary Radestock in the mgretailer.com June issue:
“Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step? Unless you are a mobius strip, it defies the laws of physics. However, in brand building, product packaging does indeed become both the first and the last step in the process.
Let me explain.
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"Dry cannabis is an epidemic.” The team at Hippo worked in conjunction with Boveda, who researched and designed a special humidity control packet that is integrally built into ABV Cannabis Co new launch of their pre-roll flower. Lance Lambert, Strategic Business Unit Manager at Boveda, said that the goal was to create the perfect environment for cannabis. "We wanted to create a micro-climate inside the box that would keep the terpenes in place and provide the perfect humidity, so that every customer would receive an optimum, fresh and full-flavor experience."
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