Written by Kary Radestock for NCIA
Just when you thought you had a grasp on the tangled web of regulations governing California’s legal cannabis market, the packaging rules are changing again on January 1, 2020.
That’s right around the corner…
Read MoreArticle by Kary Radestock in the mgretailer.com online October issue:
According to a 2015 Marijuana Business Daily survey, women held 36-percent of leadership positions in the #cannabis industry, however, when they updated the survey in August 2017, that number had fallen to 27-percent of executive-level roles. Comparatively, the latest Fortune 500 list showed female chief executive officers comprised just 6.4-percent of the list.So, while we still have a lot of room for improvement, there is much to rejoice.
Read MoreAn article by Kary Radestock in the mgretailer.com June issue:
“Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step? Unless you are a mobius strip, it defies the laws of physics. However, in brand building, product packaging does indeed become both the first and the last step in the process.
Let me explain.
Read More"Dry cannabis is an epidemic.” The team at Hippo worked in conjunction with Boveda, who researched and designed a special humidity control packet that is integrally built into ABV Cannabis Co new launch of their pre-roll flower. Lance Lambert, Strategic Business Unit Manager at Boveda, said that the goal was to create the perfect environment for cannabis. "We wanted to create a micro-climate inside the box that would keep the terpenes in place and provide the perfect humidity, so that every customer would receive an optimum, fresh and full-flavor experience."
Read MoreThere likely is no sector more impacted by regulatory issues than packaging.
Read MoreThe PAC Canadian Leadership Award has been awarded to Hippo and Duallok for their Theory Wellness innovative child-resistant packaging solution for cannabis vape cartridges.
Read MoreWritten by Kary Radestock for MG Cannabis Retailer about designing packaging for the emerging cannabis industry. She discusses consumer interest, how to stand out and brand loyalty.
The bottom line: Powerful connections are built between the customer and the container, so make sure your packaging is perfectly performing all of its many roles.
Read MoreIn the cannabis industry, there will be room for low-priced brands that capture market share for those looking for a deal, and connoisseur brands that cater to a more discriminating or affluent customer.
Read MoreHIPPO PACKAGING’S Kary Radestock isn’t only about designing pretty packages. She and her team create consumer experiences. With attention to detail, innovative packaging and branding technology, and forward-looking concepts, Hippo is a one-stop for cannabis company branding. Integrated services start with container design but also include promotional materials, website coding, and trade show displays.
Read MoreLuxury brands are a prized possession. In a complex, competitive, commodity-driven business environment, luxury branding creates higher profits and stability. They create a strong, loyal following, and temper the winds of price wars and recessions.
Read MoreI was working in a printing plant in Vista, California, in February 2015, when within the span of just a few weeks, five people walked into our facility asking if we could produce packaging for a vape cartridge. Mind you, no one ever just walks into a printing facility, let alone five people wanting the same service. I couldn’t get this out of my mind, so I got my medical card and went into several dispensaries to see what was going on in the world of cannabis packaging. Needless to say
Read More
