We are a Branding and Packaging company established to provide superior products and services to the Cannabis Industry with pride, passion and professionalism.
Your brand touches your customers through many channels -
website, Social Media & Advertising, packaging, retail environment,
trade shows and promotional products.
Hippo is your one-stop source to create, manage and grow
your brand and your business, to its full potential.
Kary Radestock, CEO, Co-founder
Kary Radestock brings over 20 years of award-winning print and packaging expertise, and has worked with some of the top brands in the world. She launched Hippo Premium Packaging in order to fill a need for professional and compliant packaging, plus branding, marketing, public relations, graphic and web design, and social media expertise to the rapidly evolving cannabis industry. Named “Cannabis Industry Woman of the Year,” Kary is a true visionary, and helps her clients increase market share and navigate to a more successful future. Whether it’s full brand development or a simple new compliant packaging design, Kary approaches each project with passion, professionalism, and pride.
Julia Gosnell, COO, Co-founder
Julia Gosnell is a 30-year veteran of business operations and print production. Her experience includes working with EarthLink, The Kern Organization, Resources Global Professionals, Russ Reid and Arch/PMI Mortgage Insurance, in operational, financial, production and procurement lead roles. Her experience on both the agency and client side, along with her extensive business workflow and operational management background, gives Hippo the ability to develop the most cost-effective solutions for their clients. Gosnell is used to collaborating with multiple creative groups and production entities to create award-winning direct mail campaigns, packaging, promotional and retail items, logistics, fulfillment, digital, conventional and inline print production.
senior Production Manager
Teri brings over 25 years of marketing, print production and management experience to the Hippo team. Teri spent 12 years at EarthLink with a primary focus on sourcing, procurement, print production, direct mail programs and branding initiatives. She was also responsible for financial operations for the EarthLink Marketing division - overseeing budgets, POs, financial reconciliations and management of the contract review process. Teri has extensive experience in short-run, digital, and high-volume production runs both stateside and internationally.
Randall is one of the cannabis industry’s leading marketing strategists, and has helped companies grow from start-up to multi-billion dollar valuations. He has developed innovative advertising campaigns – including the nation’s first television commercial for a cannabis product - as well as highly successful public relations campaigns, and brand positioning. His clients have appeared on virtually every major news program, including ABC, MSNBC, CNBC, CNN, Fox News, Bloomberg, the Los Angeles Times, and the Wall Street Journal. Huft has 25 years of experience in the advertising industry, working with major brands such as Toyota, Disney, Nestle’s, American Express and United Airlines. He brings that expertise to the cannabis industry to help companies create stellar brands that outshine and outlast the competition.
Laura has over 25 years of experience in Operations Management, Sourcing and Procurement. Her career began in custom packaging manufacturing. She has produced and delivered a wide array of products for some of the most recognized global brands, including Avon, Coca-Cola, Microsoft, Omega, Smirnoff, and Heineken.
Laura’s expertise includes an extensive knowledge of promotional merchandise, packaging, product development, logistics and worldwide distribution. She problem solves with a passion, leaving no stone unturned, and her attention to detail and work ethics help her client’s shine.
Brian is our Northern California Account Executive covering the Central Valley to the Oregon border, as well as the Reno market. Brian has over 25 years of professional packaging experience. He began his career servicing the emerging warehouse club store industry. Through his career, Brian has specialized in paper and plastic packaging for food service, food manufacturing, and consumer product goods. He has vast experience developing custom print solutions with a focus on environmentally friendly packaging. Brian has worked with major brands including Dole Foods, Pepsi, Annie's, Peets Coffee, Sunsweet, Saputo, California Dairies, and Sherwin Williams.
Account Executive, HUMBOLDT county
Raechel is our Humboldt County Account Executive serving the Emerald triangle. Raechel has five years of professional graphic design and packaging design experience. She began her career servicing the emerging cannabis market through marketing design and brand creation. Through her career, Raechel has specialized in cannabis product development, cannabis packaging regulation and design as well as advertising and marketing design. She has vast experience developing customized packaging for cannabis businesses to help express their brand through packaging. Raechel has worked with brands including True Humboldt, Humboldt Edge Farms, Happy Dreams Farms and many other small family-owned farms in and around Humboldt County.
regulatory compliance consultant
As a licensed attorney, Jim was a senior litigation partner in a California law firm with offices in Los Angeles, Orange County and San Diego, specializing in real and personal property matters. He is also a licensed real estate broker and founder of Realty Associates. Jim is a graduate of UCLA (magna cum laude) with a degree in public law, and has a law degree from USC. Jim is providing advice and insight to help assure that our clients’ packaging designs stay in compliance with federal, state, and local regulations.
Tanya Parker brings 20 years of marketing finance and analysis experience to Hippo. Tanya earned her Bachelor Degree in Business Management in 2004, with an emphasis on business finance and accounting. Tanya has expertise in budgeting, reconciliation, and developing process improvements and operating procedures for direct marketing production, retail packaging and marketing finance. She has worked for major corporations, including EarthLink, Superior Communications Products, and Merrill Corporation.
Marketing & Design Specialist
Leslie has over 30 years experience in visual arts, printing, marketing and advertising. She is an artist in the truest sense of the word, and has a vast portfolio of paintings and applied design in media such as metal, fiber, wood, ceramics and glass. She has worked with organizations such as Uniroyal, Griffin, Phelps Dodge, San Diego Convention Center, and Petersen Publishing. Additionally, Leslie brings an intimate industry knowledge to her work, as she has managed cannabis farms in Humboldt, Carpinteria and San Diego.
Leslie is also a successful entrepreneur and knows first-hand how thoughtful and creative design can help companies flourish.
senior Account Executive
Jeff has had a long career in print advertising and marketing in the Los Angeles area, working in entertainment for the Walt Disney Company and then in Healthcare for Anthem and Kaiser Permanente. Jeff was considered an expert in Medicare marketing, where he made sure that all materials were compliant with government regulations. Now, Jeff brings his unique combination of entertainment and compliance to Hippo Premium Packaging and to Your Company. A specialist in all forms of media from outdoor advertising to direct mail and everything in between, Jeff is ready to help you develop your brand and bring your product safely and efficiently to market.
senior Account Executive, Colorado
Erik is an accomplished marketing, branding, digital print sales, and operations professional, and our Senior Account Executive covering Colorado. Erik started his career in the sports sponsorship industry, working for the Denver Nuggets and the Colorado Avalanche. For the last ten years, Erik has been working in the digital print industry, and brings a wealth of experience in packaging, printing, signage, and digital solutions. Erik has worked on POP print and event signage campaigns for national known clients and brands including Chipotle, Einstein’s, Honey Baked Ham, Core Power Yoga, Rock n Roll Marathon, and Ironman. Erik will be based in Colorado, where he will be able to provide hands-on guidance and support to businesses looking for packaging and branding solutions.
senior account executive
Robi is a print and packaging expert with over 25-years experience in a variety of printing systems, including sheet fed, digital, and highly stylized post press services. For over a decade, Robi focused on the California Wine Industry, producing labels, in-store displays, and marketing materials. For the past ten years, Robi has been working in the California cannabis industry, assisting cultivators and manufacturers, and helping them move from the infamous Ziploc baggies to sophisticated and stylish child-resistant packaging. As an expert in luxury packaging, she has been able to help her clients build their brands through carefully developed, high-end printing solutions. Robi will be working in Northern California, bringing her expertise and insight to cannabis businesses in the region.