From medicine bottles to plastic bags to expensive designer boxes, cannabis packaging has been an interesting reflection of the attitudes of the times — the hazy history of 420 packaging!
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Ahhh... the New Year! A time of celebrating, putting behind the old and embracing the new. But for those of us in the cannabis industry, each January 1 usually means a heap of new regulations go into effect that will leave our collective heads spinning.
And this year, there are indeed some new regulations that operators need to know about. You can find a list of some of the changes here on our website.
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What makes the price palatable and the product premium is the packaging.
The importance of packaging cannot be overstated. It is one of the strongest factors that influence a purchasing decision. It provides the first impression of the product to the consumer and it is the last thing they see before making their selection.
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What makes the price palatable and the product premium is the packaging.
The importance of packaging cannot be overstated. It is one of the strongest factors that influence a purchasing decision. It provides the first impression of the product to the consumer and it is the last thing they see before making their selection.
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How to Avoid the Coronvirus blues?
Step One. Get up… and go make your bed!
Seriously.
Just when you thought you had a grasp on the tangled web of regulations governing California’s legal #cannabis market, the packaging rules are changing again on January 1, 2020.That’s right around the corner… so if you are a manufacturer, grower or producer, you need to pay attention or face consequences that could include product seizure, loss of revenues, and delays in getting compliant packaging on the shelves.
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This is the dawn of a new reality for cannabis manufacturers and brands. We are seeing many clients move into new product categories as the spotlight shines on the illicit market, which highlights the critical importance of a safe and regulated system.
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The debate continues about what to do about the illicit cannabis market. Thousands of illegally operating dispensaries are flourishing for a variety of reasons.
At Hippo, we pledge to not work with unlicensed growers, or create packaging for products destined for the illicit market.
We urge all other packaging companies to take a similar pledge.
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You’ve heard the expression, “It’s a jungle out there.”
This phrase may not have a traceable origin, but serves as a metaphor with the implication that the world is full of hidden, unforeseen dangers, along with the concept of "survival of the fittest."
This allegory of “only the strong survive” is playing out in the world of cannabis retailing.
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We recently celebrated our third anniversary as a company, and there’s a lot to celebrate.
We added staff in key markets and doubled the size of our design team.
We won several prestigious awards for our design work on the new Duallok system.
Our co-founder and CEO, Kary Radestock, was named “Cannabis Woman of the Year.”
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If you really want your brand to stand out, you need to know a little bit about design and packaging. As industry pros with a deep foundation in the printing industry, we know some of the best techniques to make your packaging truly exceptional.
Many of these ideas are not well known in the cannabis community.
Tale a look at a few of our favorite techniques that will make your packaging really pop.
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It’s not a question of whether or not “stoners” care about cannabis packaging, it’s about whether or not consumers – of all types – care about packaging. And the answer to that is a resounding, yes – they do care.
Companies with strong brand recognition will be worth more, and will generate more revenue.
It’s time to get real about cannabis.
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Listen to Kary as she speaks with Philip Rebentisch of Gotta Story Media to discuss legally compliant yet luxurious packaging in the emerging cannabis industry. Unbox this segment — “Thinking Outside of The Box”.
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Today, the majority of Americans reside in a state where cannabis is legal.
It is time for the federal government to reschedule cannabis. Keeping it in the same category as heroin makes no sense. Millions of Americans rely on legal, accessible, and safe cannabis for their health and well-being, and have repeatedly asked federal lawmakers to amend scheduling in a manner that reflects reality. Cannabis should not be categorized along with heroin. Let’s remove outdated notions and put some common sense into cannabis policies.
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In this two-part series, we are celebrating excellence in branding, packaging, and marketing within the cannabis industry. In part 1, we explored the development of the Canndescent brand. Today, we turn our eyes to hmblt, one of the most stunning brands on the market.
I asked Derek McCarthy, Chief Marketing Officer at hmblt, what advice he would give to a fellow canna-prenuers. “Be creative in how you find strategic partners,” he said. “A brand is a living, breathing, dynamic thing… the development will never stop.”
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There is so much talk about the lack of sophisticated branding in the cannabis space. And while it is true that there are many look-alike logos and a plethora of cannabis leaves in way too many brands, there is some great work being produced that deserves to be recognized.
This inaugural blog will highlight two brands that recently exploded on the scene that bring a sophistication that is often lacking in the cannabis sector. They are: hmbldt and Canndescent. We will look at Canndescent in Part 1 of this blog.
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420 is coming and we are hitting the road to celebrate throughout California!
Our NorCal team will be attending Cannacon in Santa Rosa and our SoCal team will be at the High Times event in San Bernardino.
Photo Credit : Alan Turkus from Hopewell, New Jersey, USA - 420 written on a train in New Jersey
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We can’t believe it’s been a year already! And, what an exciting, exhausting, stressful, euphoric, nail-biting year it’s been! Our baby has grown faster than we could have ever imagined…and we feel like we’ve been running just to keep up! On this momentous occasion, we take a look at the evolution of Hippo Premium Packaging, the highlights and milestones over the past year.
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Last year, I quit my job of 20 years to start Hippo and officially entered the cannabis industry - a world where people are happy, connected, optimistic and thriving. I continually want to pinch myself!
Some have asked, “To what do you attribute this happiness?” I think people are happy because they finally have a chance to reach for and achieve their dream of building a successful business by combining their particular skill set and their love of cannabis.
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We can’t believe it’s been a year already! And, what an exciting, exhausting, stressful, euphoric, nail-biting year it’s been! Our baby has grown faster than we could have ever imagined…and we feel like we’ve been running just to keep up! On this momentous occasion, we take a look at the evolution of Hippo Premium Packaging, the highlights and milestones over the past year.
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