Illicit Products Are Everyone’s Problem

Illicit Products Are Everyone’s Problem

You’ve heard the expression, “It’s a jungle out there.” This phrase may not have a traceable origin, but serves as a metaphor with the implication that the world is full of hidden, unforeseen dangers, along with the concept of "survival of the fittest."

This allegory of “only the strong survive” is playing out in the world of cannabis retailing.

Read more >

The Unvarnished, Shattering Truth About Cannabis Retailing

The Unvarnished, Shattering Truth About Cannabis Retailing

You’ve heard the expression, “It’s a jungle out there.” This phrase may not have a traceable origin, but serves as a metaphor with the implication that the world is full of hidden, unforeseen dangers, along with the concept of "survival of the fittest."

This allegory of “only the strong survive” is playing out in the world of cannabis retailing.

Read more >

Packaging Tricks That Will Build Your Brand

Packaging Tricks That Will Build Your Brand

I have to admit that I don’t like the title of this blog. I’m not blaming anyone, I wrote it. It’s just that there really aren’t any tricks, there are just proven techniques – many of which are not well known in the cannabis community. 

Sorry, I should have said “Spoiler alert” before telling you that there aren’t any tricks. 

Read more >

Do Stoners Care About Cannabis Packaging, Part Deux

Do Stoners Care About Cannabis Packaging, Part Deux

To assume that all cannabis purchases are made by “stoners” is no different than saying that all alcohol purchases are made by drunks. Or that all fast food burgers are purchased by obese people. It is a rough, crude, and inaccurate statement. 

So let’s set the record straight: Not all cannabis purchases are made by “stoners” and yes, packaging matters… Just like it matters in every other sector of consumer goods. 

 Our Views on the Sessions Statements

Our Views on the Sessions Statements

As you know, Attorney General Jeff Sessions ended an Obama-era federal policy that provided legal shelter for marijuana sales in states that have allowed regulated cannabis, potentially placing at risk thousands of businesses operating legally under state laws.

However, while it makes good headlines, this does not mean the end of the legal cannabis industry in America. In fact, some have said that this may force the issue in front of congress.

Elevating the Image of the Cannabis Industry (Part 1 of 2)

Elevating the Image of the Cannabis Industry (Part 1 of 2)

There is so much talk about the lack of sophisticated branding in the cannabis space. And while it is true that there are many look-alike logos and a plethora of cannabis leaves in way too many brands, there is some great work being produced that deserves to be recognized. This inaugural blog will highlight two brands that recently exploded on the scene that bring a sophistication that is often lacking in the cannabis sector. They are: hmbldt and Canndescent. We will look at Canndescent in Part 1 of this blog.

Read more >

​​​​​​​Have a Happy Hippo 4.20!

​​​​​​​Have a Happy Hippo 4.20!

420 is coming and we are hitting the road to celebrate throughout California! 

Our NorCal team will be attending Cannacon in Santa Rosa and our SoCal team will be at the High Times event in San Bernardino.

Photo Credit : Alan Turkus from Hopewell, New Jersey, USA - 420 written on a train in New Jersey

Hippo ONE YEAR Anniversary

Hippo ONE YEAR Anniversary

We can’t believe it’s been a year already! And, what an exciting, exhausting, stressful, euphoric, nail-biting year it’s been! Our baby has grown faster than we could have ever imagined…and we feel like we’ve been running just to keep up! On this momentous occasion, we take a look at the evolution of Hippo Premium Packaging, the highlights and milestones over the past year.

Read more >

Grateful in Green

Grateful in Green

A colleague and I were talking the other day, ruminating over the differences between mainstream and cannabis communities. She said, “The cannabis industry as a whole…they’re just so grateful, as opposed to the entitlement we encounter when working with clients in the mainstream world.” Yep, I totally agree, grateful.

Last year, I quit my job of 20 years to start Hippo and officially entered the cannabis industry –  and with it a whole new world. A world where people are happy, connected, optimistic and thriving. Never seen anything like it—and now I am a part of it. I continually want to pinch myself!

Some have asked, “To what do you attribute this happiness? Is it because everyone smokes weed?” I laugh and say “No, I think it’s more than that. I think people are happy because they finally have a chance to reach for and achieve their dream of building a successful business by combining their particular skill set and their love of cannabis.”

2016 was an epic year for our industry. We were already set on a path of tremendous growth, but with the passage of Prop 64 (and the other six bills that legalized cannabis in one form or another) we are now set to, well…explode! It was an epic year for me personally, as well. My baby Hippo was born and has grown faster than I could have imagined. I’ve had to keep running (and hiring folks) just in order to keep up.

So, here we are welcoming in a New Year. From many I’ve talked to, 2017 is met with equal parts of trepidation and optimism. In recreational markets, we are sure to see a sharp increase of well-funded conglomerates entering the industry. These companies will be going head-to-head with our community of canna-businesses. Our businesses must be prepared if they are going to survive. I’ve seen a shift in priorities with more focus on brand development and positioning, which is vital. Lackluster packaging and an Instagram account will no longer be enough to sustain a successful canna-business. It’s time to get serious…so that in a year from now you’re ready to ring in 2018 and be prepared for all that will come with that.

2017 will be another big year for Hippo. We’ll be working on securing funding in order to build our technology tool and grow our agency to span across the Western States. Our primary focus will be on our clients’ successes by developing and refreshing brands, elevating packaging and the retail experience and guiding them with marketing strategy to put them in a position to realize their dreams. We will also focus our energies on educating our community – brand development, printing terms and techniques and packaging best practices.

But first, I look back on last year with gratitude. I’m grateful for Hippo’s clients, vendors and employees. Grateful for the opportunity to make a difference. Grateful to be in the green industry in which all of you are part of my community.

Wishing you and yours a very happy, connected, prosperous and joyful New Year!

Kary Radestock, CEO

Hippo Premium Packaging

www.hippopackaging.co

Hippo & High Times

Hippo & High Times

We can’t believe it’s been a year already! And, what an exciting, exhausting, stressful, euphoric, nail-biting year it’s been! Our baby has grown faster than we could have ever imagined…and we feel like we’ve been running just to keep up! On this momentous occasion, we take a look at the evolution of Hippo Premium Packaging, the highlights and milestones over the past year.

Thank you Torrey Holistic's for inviting us to Taco Tuesday!

The Leaf & The Logo

I was just saying to a colleague this morning that as an industry, "We must get away from the Green, Black & Purple color pallet, cartoon type illustrations and for God's sake, no more Marijuana leaves!". And then, I had to sorta think about my own logo...my black and green color palette. My 'Happy Hippo' eating a MJ leaf. Hmmm...so I thought back to when I created my logo (6 months ago) and the thoughts that prompted me to add the leaf to my logo at the very end of the design process. It was a conscious decision - I felt I needed that leaf. I had to send a strong message to my client base that I am un-apologetically a cannabis brand...here for them specifically, specializing in their industry, bringing solutions that address their specific needs. I also had to differentiate myself from other firms like me who may not be comfortable with their mainstream client base knowing that they also support the cannabis industry. I was going all in...with no shame.

There has been a lot of discussion surrounding the leaf…to use, or to not use.

When creating or refreshing your brand, the most important thing you can do is to be authentically you (as a brand). If the leaf helps to you to define or illustrate that authenticity, then use it!

Your logo is the single most powerful and iconic representation of your company…or at least, it should be. I believe there are times when using the leaf is appropriate and on point - but, as an industry, let's just not be too lazy about it and show some restraint.

Check out this Blog...