Kary recently launched Hippo Premium Packaging. There, she collaborates with, what she describes as – a collective of talent including but not limited to, Strategic Planning, Marketing Strategy, Branding, Product Naming, Social Media, Graphic Design, Web Design – specifically geared to support the needs of the Cannabis Industry.
In 2017 CannaNews awarded her as “Cannabis industry woman of the year”, Along with Genifer Murray. With women dominating the cannabis industry, we caught up with Kary to discuss the story to her success.
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"Bud-Camp - it's not illegal to take our classes" (The Producers, Karen Paull and Wendy Robbins)
LOS ANGELES, Jan. 17, 2018 /PRNewswire/ -- The producers of the hit Amazon Prime Show "The Marijuana Show," known by millions as "The Shark Tank for the Cannabis Industry," created Bud Camp, the most trusted educational training for the cannabis industry.
Bud Camp brings conferences to your couch and is the first online business accelerator for cannabis entrepreneurs and investors that also offers online networking events. The first summit is "The 2018 Canna-Profit Summit."
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Hippo Premium Packaging (www.hippopackaging.com), announced that it has created new brand identities and marketing programs for three new cannabis companies located within California's famed " Emerald Triangle." The company also recently hired two additional account executives in Humboldt County to provide services and expertise to California's cannabis farming communities, as cultivators will be responsible for packaging their products in compliant systems as of January 1.
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The October 2017 firestorm is having an extremely severe impact on our communities. This loss will be especially challenging for these growers because:
Over the course of the last 18 months, these growers have spent their life savings getting permits and preparing for state licensure.
These folks don’t qualify for crop insurance like other farmers.
These folks can’t get loans like other business owners.
These folks won’t qualify for federal emergency relief funds.
Cannabis growers, producer/processors, manufacturers and even dispensaries are facing a growing threat: the commoditization of market. Companies will increasingly be forced to choose to either build a brand that can command market share, generate customer loyalty, and justify a premium price; or become a commodity and compete on the basis of a low price.
Utopia is the latest brand of cannabis that is banking on a premium look to set it apart from the competition.
The Santa Rosa based brand offers premium products that the company says are tested above industry standards for purity, consistency and safety; and distributes only clean and natural flowers, edibles and extracts – free of artificial chemicals, additives and pesticides.
We are so pleased to be featured in MG Magazine, in an article that profiles our beginnings, our journey – along with some rather interesting obstacles, and a few of our favorite projects.