The CBD Craze

One of the reasons the CBD and hemp markets are growing so rapidly is that they don’t have to go through the expensive compliance, permitting, and licensing processes required for THC-based products.

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Nice (Gals) Guys Finish Last

An article by Kary Radestock in the online October issue:

According to a 2015 Marijuana Business Daily survey, women held 36-percent of leadership positions in the #cannabis industry, however, when they updated the survey in August 2017, that number had fallen to 27-percent of executive-level roles. Comparatively, the latest Fortune 500 list showed female chief executive officers comprised just 6.4-percent of the list.⁣
⁣So, while we still have a lot of room for improvement, there is much to rejoice.⁣

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Packaging: The First and Last Step of Brand Building

An article by Kary Radestock in the June issue:

“Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step? Unless you are a mobius strip, it defies the laws of physics. However, in brand building, product packaging does indeed become both the first and the last step in the process.

Let me explain.

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ABV Cannabis Co, Boveda and Hippo launch new custom product packaging

"Dry cannabis is an epidemic.” The team at Hippo worked in conjunction with Boveda, who researched and designed a special humidity control packet that is integrally built into ABV Cannabis Co new launch of their pre-roll flower. Lance Lambert, Strategic Business Unit Manager at Boveda, said that the goal was to create the perfect environment for cannabis. "We wanted to create a micro-climate inside the box that would keep the terpenes in place and provide the perfect humidity, so that every customer would receive an optimum, fresh and full-flavor experience."

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Packaging : Regulation Heaven or Hell?

There likely is no sector more impacted by regulatory issues than packaging.

Packaging is one of the most important aspects for any brand in the cannabis industry. Not only must packaging meet myriad complex regulations that change from one jurisdiction to the next, but it also needs to carry the branding of the company, connect with the consumer, and entice a favorable purchasing decision.

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(Image: Atomazul /   )

(Image: Atomazul /

Sometimes the Packaging Is The Product

Hippo’s latest contributing article in MG Cannabis Retailer about designing packaging for the emerging cannabis industry discusses consumer interest, how to stand out and brand loyalty.

The bottom line: Powerful connections are built between the customer and the container, so make sure your packaging is perfectly performing all of its many roles.

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Hippo Wins Prestigious Global Packaging Award

Hippo Premium Packaging and Duallok win Prestigious Global Leadership Award.
Together Hippo and Duallok have won a PAC Global Leadership Award for Packaging Innovation. It was the only award given to a packaging solution for a legal cannabis product.

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Member Blog: Tiffany’s, Target, and Everything In-Between

NCIA Member Blog : Tiffany’s, Target and Everything In-Between
I received a beautiful gift from Tiffany’s this holiday season. It was beautifully packaged in the signature Tiffany blue box, and placed in a Tiffany blue bag, along with wrapping paper embossed with the Tiffany logo. The packaging alone made me fall in love with the gift.

Everything about the Tiffany experience shouts quality. Yes, their items can be expensive, but as the saying goes, you get what you pay for, and when you shop at Tiffany’s, you can be assured that everything they sell will be of the highest quality.

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Hippo Packaging's Kary Radestock Gets It All Wrapped Up

HIPPO PACKAGING’S Kary Radestock isn’t only about designing pretty packages. She and her team create consumer experiences. With attention to detail, innovative packaging and branding technology, and forward-looking concepts, Hippo is a one-stop for cannabis company branding. Integrated services start with container design but also include promotional materials, website coding, and trade show displays.

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Luxury Cannabis Branding

The Art of Packaging

Today, it seems that every cannabis company is trying to become the next “luxury” or super-premium brand. And for good reason. In a market that is basically a commodity, brands don’t merely stand out, they are a must-have.

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Meet Kary Radestock of Hippo Premium Packaging


Today we’d like to introduce you to Kary Radestock.

Kary, please share your story with us. How did you get to where you are today?
I was working in a printing plant in Vista, California, in February 2015, when within the span of just a few weeks, five people walked into our facility asking if we could produce packaging for a vape cartridge. Mind you, no one ever just walks into a printing facility, let alone five people wanting the same service….

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Kary Radestock – CEO Hippo Premium Packaging

Kary recently launched Hippo Premium Packaging. There, she collaborates with, what she describes as – a collective of talent including but not limited to, Strategic Planning, Marketing Strategy, Branding, Product Naming, Social Media, Graphic Design, Web Design – specifically geared to support the needs of the Cannabis Industry.
In 2017 CannaNews awarded her as “Cannabis industry woman of the year”, Along with Genifer Murray. With women dominating the cannabis industry, we caught up with Kary to discuss the story to her success.

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'The Marijuana Show' Will Train the Cannabis Industry's Projected 250,000 New Employees

"Bud-Camp - it's not illegal to take our classes" (The Producers, Karen Paull and Wendy Robbins)

LOS ANGELES, Jan. 17, 2018 /PRNewswire/ -- The producers of the hit Amazon Prime Show "The Marijuana Show," known by millions as "The Shark Tank for the Cannabis Industry," created Bud Camp, the most trusted educational training for the cannabis industry.  

Bud Camp brings conferences to your couch and is the first online business accelerator for cannabis entrepreneurs and investors that also offers online networking events. The first summit is "The 2018 Canna-Profit Summit."

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The Cannabis Industry: A Portrait of Women in Charge

For those not indoctrinated, the cannabis industry is not filled with stoners. In fact, that image is largely being left behind, helped no doubt, by the National Cannabis Industry Association’s decision a few years ago to drop Tommy Chong as its ambassador in front of Congress, in order to present a more conservative appearance.

Today, the marijuana industry is filled with entrepreneurs, bankers, investors, and Wall Street types. And more and more, with women in leadership roles.

Read more > Business Management News : January 4, 2018

Hippo Premium Packaging Launches New Cannabis Brands and Strengthens Team in Humboldt County

Hippo Premium Packaging (, announced that it has created new brand identities and marketing programs for three new cannabis companies located within California's famed " Emerald Triangle." The company also recently hired two additional account executives in Humboldt County to provide services and expertise to California's cannabis farming communities, as cultivators will be responsible for packaging their products in compliant systems as of January 1.

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You can contribute here.

The October 2017 firestorm is having an extremely severe impact on our communities. This loss will be especially challenging for these growers because:

  • Over the course of the last 18 months, these growers have spent their life savings getting permits and preparing for state licensure.

  • These folks don’t qualify for crop insurance like other farmers.

  • These folks can’t get loans like other business owners.

  • These folks won’t qualify for federal emergency relief funds.