Sometimes the Packaging Is The Product

Hippo’s latest contributing article in MG Cannabis Retailer about designing packaging for the emerging cannabis industry discusses consumer interest, how to stand out and brand loyalty.

The bottom line: Powerful connections are built between the customer and the container, so make sure your packaging is perfectly performing all of its many roles.

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Hippo Wins Prestigious Global Packaging Award

Hippo Premium Packaging and Duallok win Prestigious Global Leadership Award.
Together Hippo and Duallok have won a PAC Global Leadership Award for Packaging Innovation. It was the only award given to a packaging solution for a legal cannabis product.

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Member Blog: Tiffany’s, Target, and Everything In-Between

NCIA Member Blog : Tiffany’s, Target and Everything In-Between
I received a beautiful gift from Tiffany’s this holiday season. It was beautifully packaged in the signature Tiffany blue box, and placed in a Tiffany blue bag, along with wrapping paper embossed with the Tiffany logo. The packaging alone made me fall in love with the gift.

Everything about the Tiffany experience shouts quality. Yes, their items can be expensive, but as the saying goes, you get what you pay for, and when you shop at Tiffany’s, you can be assured that everything they sell will be of the highest quality.

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Hippo Packaging's Kary Radestock Gets It All Wrapped Up

HIPPO PACKAGING’S Kary Radestock isn’t only about designing pretty packages. She and her team create consumer experiences. With attention to detail, innovative packaging and branding technology, and forward-looking concepts, Hippo is a one-stop for cannabis company branding. Integrated services start with container design but also include promotional materials, website coding, and trade show displays.

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Luxury Cannabis Branding

The Art of Packaging

Today, it seems that every cannabis company is trying to become the next “luxury” or super-premium brand. And for good reason. In a market that is basically a commodity, brands don’t merely stand out, they are a must-have.

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Meet Kary Radestock of Hippo Premium Packaging

SAN DIEGO VOYAGER INTERVIEW : JANUARY 25, 2018

Today we’d like to introduce you to Kary Radestock.

Kary, please share your story with us. How did you get to where you are today?
I was working in a printing plant in Vista, California, in February 2015, when within the span of just a few weeks, five people walked into our facility asking if we could produce packaging for a vape cartridge. Mind you, no one ever just walks into a printing facility, let alone five people wanting the same service….

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Kary Radestock – CEO Hippo Premium Packaging

Kary recently launched Hippo Premium Packaging. There, she collaborates with, what she describes as – a collective of talent including but not limited to, Strategic Planning, Marketing Strategy, Branding, Product Naming, Social Media, Graphic Design, Web Design – specifically geared to support the needs of the Cannabis Industry.
In 2017 CannaNews awarded her as “Cannabis industry woman of the year”, Along with Genifer Murray. With women dominating the cannabis industry, we caught up with Kary to discuss the story to her success.

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'The Marijuana Show' Will Train the Cannabis Industry's Projected 250,000 New Employees

"Bud-Camp - it's not illegal to take our classes" (The Producers, Karen Paull and Wendy Robbins)

LOS ANGELES, Jan. 17, 2018 /PRNewswire/ -- The producers of the hit Amazon Prime Show "The Marijuana Show," known by millions as "The Shark Tank for the Cannabis Industry," created Bud Camp, the most trusted educational training for the cannabis industry.  

Bud Camp brings conferences to your couch and is the first online business accelerator for cannabis entrepreneurs and investors that also offers online networking events. The first summit is "The 2018 Canna-Profit Summit."

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The Cannabis Industry: A Portrait of Women in Charge

For those not indoctrinated, the cannabis industry is not filled with stoners. In fact, that image is largely being left behind, helped no doubt, by the National Cannabis Industry Association’s decision a few years ago to drop Tommy Chong as its ambassador in front of Congress, in order to present a more conservative appearance.

Today, the marijuana industry is filled with entrepreneurs, bankers, investors, and Wall Street types. And more and more, with women in leadership roles.

Read more > Business Management News : January 4, 2018

Hippo Premium Packaging Launches New Cannabis Brands and Strengthens Team in Humboldt County

Hippo Premium Packaging (www.hippopackaging.com), announced that it has created new brand identities and marketing programs for three new cannabis companies located within California's famed " Emerald Triangle." The company also recently hired two additional account executives in Humboldt County to provide services and expertise to California's cannabis farming communities, as cultivators will be responsible for packaging their products in compliant systems as of January 1.

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CGA WILDFIRE RECOVERY FUND

CGA WILDFIRE RECOVERY FUND

You can contribute here.

The October 2017 firestorm is having an extremely severe impact on our communities. This loss will be especially challenging for these growers because:

  • Over the course of the last 18 months, these growers have spent their life savings getting permits and preparing for state licensure.

  • These folks don’t qualify for crop insurance like other farmers.

  • These folks can’t get loans like other business owners.

  • These folks won’t qualify for federal emergency relief funds.

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Cannabis Packaging News - Premium Packaging Creates Premium Brands

Cannabis growers, producer/processors, manufacturers and even dispensaries are facing a growing threat: the commoditization of market. Companies will increasingly be forced to choose to either build a brand that can command market share, generate customer loyalty, and justify a premium price; or become a commodity and compete on the basis of a low price.

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Utopia Refreshes Brand with New Logo and Packaging

Utopia Refreshes Brand with New Logo and Packaging

Utopia is the latest brand of cannabis that is banking on a premium look to set it apart from the competition.

The Santa Rosa based brand offers premium products that the company says are tested above industry standards for purity, consistency and safety; and distributes only clean and natural flowers, edibles and extracts – free of artificial chemicals, additives and pesticides.

Hippo Premium Packaging Exposed in the News!

Hippo Premium Packaging Exposed in the News!

We are so pleased to be featured in MG Magazine, in an article that profiles our beginnings, our journey – along with some rather interesting obstacles, and a few of our favorite projects.

Hippo Premium Packaging Forms Strategic Partnership with Randall Huft

Leading packaging and branding agency to the cannabis industry adds well-known marketing and public relations expert to its team

SAN DIEGO, May 16, 2017 /PRNewswire/ -- Hippo Premium Packaging (www.hippopackaging.com), a leading cannabis-focused custom packaging and branding agency, announced a strategic partnership with Randall Huft, one of the industry's leading marketing and public relations professionals.

Free online branding 101 class with Hippo’s Kary Radestock

Free online branding 101 class with Hippo’s Kary Radestock

Don’t miss our online branding class at 3:20 p.m. today!

Have a cannabis business but not sure where to start with your brand development?

Learn valuable brand strategies and how to make your cannabrand stand out during The Marijuana Show’s Bud Camp at 3:20 today PST (it’s 4:20somewhere)! Join Hippo Premium Packaging CEO, Kary Radestock, as she shares industry secrets on how to elevate your business and take it to the next level. 

  • The basics of excellent branding

  • Why understanding your client demographics is key to building a successful brand

  • How to position your brand for success

Don’t miss out and join us today!
Registration is free and just takes a second to sign up.

Register Now

 

The MJ Show

 

Over $13 Million Invested

The Marijuana Show is the Shark Tank for cannabis startups and investors.

Hippo & High Times

Hippo & High Times

When HighTimes wanted input on the state of packaging in the Cannabis sector nationwide, they turned to our CEO, Kary Radestock, to review the legal cannabis market and critique her top 21 favorite packaging and design solutions. Kary has over 20 years experience in the print/packaging industry and has won major awards for her work. Looks like both High Times Magazine and The Hippo think she is the bomb!

View the article here.