In the cannabis industry, there will be room for low-priced brands that capture market share for those looking for a deal, and connoisseur brands that cater to a more discriminating or affluent customer.
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HIPPO PACKAGING’S Kary Radestock isn’t only about designing pretty packages. She and her team create consumer experiences. With attention to detail, innovative packaging and branding technology, and forward-looking concepts, Hippo is a one-stop for cannabis company branding. Integrated services start with container design but also include promotional materials, website coding, and trade show displays.
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Luxury brands are a prized possession. In a complex, competitive, commodity-driven business environment, luxury branding creates higher profits and stability. They create a strong, loyal following, and temper the winds of price wars and recessions.
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Get to know the company Hippo Premium Packaging in this interview with CEO and Co-founder Kary Radestock, who also serves on NCIA’s Marketing and Advertising Committee.
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I was working in a printing plant in Vista, California, in February 2015, when within the span of just a few weeks, five people walked into our facility asking if we could produce packaging for a vape cartridge. Mind you, no one ever just walks into a printing facility, let alone five people wanting the same service. I couldn’t get this out of my mind, so I got my medical card and went into several dispensaries to see what was going on in the world of cannabis packaging. Needless to say
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