Yes, it's time to start planning summer holiday cannabis promotions. With a bit of advance planning, you can outshine your competition. It might be counter-intuitive to be thinking about July in January, but in terms of marketing and packaging, Independence Day is right around the corner. Start planning your patriotic packaging now, and your 4th of July sales will light up like fireworks.
Read MoreThere is a lesson in this for cannabis brands: It goes without saying that your products must be wonderful. But to truly capture a consumer’s heart, it is vital to invest in an exceptional brand, which is expressed through your marketing materials, your website, and every consumer touchpoint… including, and especially, through your packaging.
Read MoreThe cannabis industry has evolved significantly in the past few years, especially in the area of retail packaging. From the clear baggies and unmarked brown paper bags of just a few years ago, to today's sophisticated, brand-building designs that look as good as (or better than) any other high-end luxury product, cannabis packaging has become a hot bed of creativity, innovation, and inspiration.
Read MoreIn case you haven’t been following it, the market for products containing CBD—or cannabinoid derived from the hemp plant—is growing rapidly. It’s really only taken off in the U.S. since the approval of the 2018 Farm Bill legalized CBD extracted from industrial hemp with less than 0.3% THC, the psychoactive component of marijuana.
Read MoreWritten by Kary Radestock for NCIA
Just when you thought you had a grasp on the tangled web of regulations governing California’s legal cannabis market, the packaging rules are changing again on January 1, 2020.
That’s right around the corner…
Read MoreArticle by Kary Radestock in the mgretailer.com online October issue:
According to a 2015 Marijuana Business Daily survey, women held 36-percent of leadership positions in the #cannabis industry, however, when they updated the survey in August 2017, that number had fallen to 27-percent of executive-level roles. Comparatively, the latest Fortune 500 list showed female chief executive officers comprised just 6.4-percent of the list.So, while we still have a lot of room for improvement, there is much to rejoice.
Read MoreAn article by Kary Radestock in the mgretailer.com June issue:
“Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step? Unless you are a mobius strip, it defies the laws of physics. However, in brand building, product packaging does indeed become both the first and the last step in the process.
Let me explain.
Read More"Dry cannabis is an epidemic.” The team at Hippo worked in conjunction with Boveda, who researched and designed a special humidity control packet that is integrally built into ABV Cannabis Co new launch of their pre-roll flower. Lance Lambert, Strategic Business Unit Manager at Boveda, said that the goal was to create the perfect environment for cannabis. "We wanted to create a micro-climate inside the box that would keep the terpenes in place and provide the perfect humidity, so that every customer would receive an optimum, fresh and full-flavor experience."
Read MoreThere likely is no sector more impacted by regulatory issues than packaging.
Read MoreThe PAC Canadian Leadership Award has been awarded to Hippo and Duallok for their Theory Wellness innovative child-resistant packaging solution for cannabis vape cartridges.
Read MoreWritten by Kary Radestock for MG Cannabis Retailer about designing packaging for the emerging cannabis industry. She discusses consumer interest, how to stand out and brand loyalty.
The bottom line: Powerful connections are built between the customer and the container, so make sure your packaging is perfectly performing all of its many roles.
Read MoreIt’s awards season and we are highly stoked to have won this prestigious global packaging award! The only cannabis brand among these gigantic CPG brands to have a presence! Together with @Duallok and @TheoryWellness, we grabbed an award in the “Packaging Innovation/Technical Innovation” category. 🏆 And obviously, Hippo cofounders, Julia and Kary, rocked New York City while checking out the #cannabis scene. 💃🏻💃🏻 Rockin’ at the Roxy!
Read MoreIn the cannabis industry, there will be room for low-priced brands that capture market share for those looking for a deal, and connoisseur brands that cater to a more discriminating or affluent customer.
Read MoreHIPPO PACKAGING’S Kary Radestock isn’t only about designing pretty packages. She and her team create consumer experiences. With attention to detail, innovative packaging and branding technology, and forward-looking concepts, Hippo is a one-stop for cannabis company branding. Integrated services start with container design but also include promotional materials, website coding, and trade show displays.
Read MoreLuxury brands are a prized possession. In a complex, competitive, commodity-driven business environment, luxury branding creates higher profits and stability. They create a strong, loyal following, and temper the winds of price wars and recessions.
Read MoreGet to know the company Hippo Premium Packaging in this interview with CEO and Co-founder Kary Radestock, who also serves on NCIA’s Marketing and Advertising Committee.
Read MoreI was working in a printing plant in Vista, California, in February 2015, when within the span of just a few weeks, five people walked into our facility asking if we could produce packaging for a vape cartridge. Mind you, no one ever just walks into a printing facility, let alone five people wanting the same service. I couldn’t get this out of my mind, so I got my medical card and went into several dispensaries to see what was going on in the world of cannabis packaging. Needless to say
Read MoreKary recently launched Hippo Premium Packaging. There, she collaborates with, what she describes as – a collective of talent including but not limited to, Strategic Planning, Marketing Strategy, Branding, Product Naming, Social Media, Graphic Design, Web Design – specifically geared to support the needs of the Cannabis Industry.
In 2017 CannaNews awarded her as “Cannabis industry woman of the year”, Along with Genifer Murray. With women dominating the cannabis industry, we caught up with Kary to discuss the story to her success.
"Bud-Camp - it's not illegal to take our classes" (The Producers, Karen Paull and Wendy Robbins)
LOS ANGELES, Jan. 17, 2018 /PRNewswire/ -- The producers of the hit Amazon Prime Show "The Marijuana Show," known by millions as "The Shark Tank for the Cannabis Industry," created Bud Camp, the most trusted educational training for the cannabis industry.
Bud Camp brings conferences to your couch and is the first online business accelerator for cannabis entrepreneurs and investors that also offers online networking events. The first summit is "The 2018 Canna-Profit Summit."
Read MoreToday, the marijuana industry is filled with entrepreneurs, bankers, investors, and Wall Street types. And more and more, with women in leadership roles.
While the industry is still not on parody with the population (meaning that 50% of the companies are run by men, 50% by women), it is doing a much better job in terms of gender equality than most other U.S. sectors.
Read More
