What makes the price palatable and the product premium is the packaging.
The importance of packaging cannot be overstated. It is one of the strongest factors that influence a purchasing decision. It provides the first impression of the product to the consumer and it is the last thing they see before making their selection.
Read MoreHow to Avoid the Coronvirus blues?
Step One. Get up… and go make your bed!
Seriously.
Just when you thought you had a grasp on the tangled web of regulations governing California’s legal #cannabis market, the packaging rules are changing again on January 1, 2020.That’s right around the corner… so if you are a manufacturer, grower or producer, you need to pay attention or face consequences that could include product seizure, loss of revenues, and delays in getting compliant packaging on the shelves.
Read MoreThis is the dawn of a new reality for cannabis manufacturers and brands. We are seeing many clients move into new product categories as the spotlight shines on the illicit market, which highlights the critical importance of a safe and regulated system.
Read MoreThe debate continues about what to do about the illicit cannabis market. Thousands of illegally operating dispensaries are flourishing for a variety of reasons.
At Hippo, we pledge to not work with unlicensed growers, or create packaging for products destined for the illicit market.
We urge all other packaging companies to take a similar pledge.
Read More
