What makes the price palatable and the product premium is the packaging.
The importance of packaging cannot be overstated. It is one of the strongest factors that influence a purchasing decision. It provides the first impression of the product to the consumer and it is the last thing they see before making their selection.
Read MoreHow to Avoid the Coronvirus blues?
Step One. Get up… and go make your bed!
Seriously.
Just when you thought you had a grasp on the tangled web of regulations governing California’s legal #cannabis market, the packaging rules are changing again on January 1, 2020.That’s right around the corner… so if you are a manufacturer, grower or producer, you need to pay attention or face consequences that could include product seizure, loss of revenues, and delays in getting compliant packaging on the shelves.
Read MoreThis is the dawn of a new reality for cannabis manufacturers and brands. We are seeing many clients move into new product categories as the spotlight shines on the illicit market, which highlights the critical importance of a safe and regulated system.
Read MoreThe debate continues about what to do about the illicit cannabis market. Thousands of illegally operating dispensaries are flourishing for a variety of reasons.
At Hippo, we pledge to not work with unlicensed growers, or create packaging for products destined for the illicit market.
We urge all other packaging companies to take a similar pledge.
Read MoreYou’ve heard the expression, “It’s a jungle out there.”
This phrase may not have a traceable origin, but serves as a metaphor with the implication that the world is full of hidden, unforeseen dangers, along with the concept of "survival of the fittest."
This allegory of “only the strong survive” is playing out in the world of cannabis retailing.
Read MoreIf you really want your brand to stand out, you need to know a little bit about design and packaging. As industry pros with a deep foundation in the printing industry, we know some of the best techniques to make your packaging truly exceptional.
Many of these ideas are not well known in the cannabis community.
Tale a look at a few of our favorite techniques that will make your packaging really pop.
Read MoreIt’s not a question of whether or not “stoners” care about cannabis packaging, it’s about whether or not consumers – of all types – care about packaging. And the answer to that is a resounding, yes – they do care.
Companies with strong brand recognition will be worth more, and will generate more revenue.
It’s time to get real about cannabis.
Read MoreListen to Kary as she speaks with Philip Rebentisch of Gotta Story Media to discuss legally compliant yet luxurious packaging in the emerging cannabis industry. Unbox this segment — “Thinking Outside of The Box”.
Read MoreIn this two-part series, we are celebrating excellence in branding, packaging, and marketing within the cannabis industry. In part 1, we explored the development of the Canndescent brand. Today, we turn our eyes to hmblt, one of the most stunning brands on the market.
I asked Derek McCarthy, Chief Marketing Officer at hmblt, what advice he would give to a fellow canna-prenuers. “Be creative in how you find strategic partners,” he said. “A brand is a living, breathing, dynamic thing… the development will never stop.”
Read MoreThere is so much talk about the lack of sophisticated branding in the cannabis space. And while it is true that there are many look-alike logos and a plethora of cannabis leaves in way too many brands, there is some great work being produced that deserves to be recognized.
This inaugural blog will highlight two brands that recently exploded on the scene that bring a sophistication that is often lacking in the cannabis sector. They are: hmbldt and Canndescent. We will look at Canndescent in Part 1 of this blog.
Read MoreI was just saying to a colleague this morning that as an industry, "We must get away from the Green, Black & Purple color pallet, cartoon type illustrations and for God's sake, no more Marijuana leaves!". And then, I had to sorta think about my own logo...my black and green color palette. My 'Happy Hippo' eating a MJ leaf. Hmmm...so I thought back to when I created my logo
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