In order to keep our industry in a good light and secure favorable public opinion about the products we sell, we need to keep them out of the reach of children… and that starts with the packaging.
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The quality of your product’s packaging can have a direct impact on sales and reflect upon your brand’s image. Higher quality packaging conveys a promise that the product will be of the highest pedigree. Here are some secrets of the trade and best practices to set you up for success in your packaging.
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“As a great collaborator, Kary demonstrates what it means to take the initiative and make things happen. She knows success doesn’t wait.” Association for PRINT Technologies
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Hippo Premium Packaging, a leading provider of custom packaging and branding solutions to the legal cannabis industry, announced it created the branding, including a logo and upscale packaging, for Lucy Goosey – a new brand of premium chocolate edibles.
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The same issues in the global supply chain that have affected the technology, automotive, and consumer staples sector are also hitting the cannabis industry. Read my latest article on how the supply chain crisis affects the #cannabispackaging industry -- overseas manufacturing vs stateside stocking solutions.
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Hippo Premium Packaging, a leading provider of custom packaging and branding solutions to the legal cannabis industry, announced it designed a new look and packaging for Hi-Klas, a premium cannabis company in Arizona.
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Packaging often is the first interaction consumers have with a product. The package tells the story of the brand and what makes it unique. It provides the tangible beginning of a relationship with the customer.
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When the pandemic ends—and it will end—people will begin flocking to stores once more, and they will look for the brands that carried them through these challenging times. Companies that create relevant and appealing packaging today will reap the rewards well into the future.
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