Packaging often is the first interaction consumers have with a product. The package tells the story of the brand and what makes it unique. It provides the tangible beginning of a relationship with the customer.
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When the pandemic ends—and it will end—people will begin flocking to stores once more, and they will look for the brands that carried them through these challenging times. Companies that create relevant and appealing packaging today will reap the rewards well into the future.
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Companies are like sharks: They must keep moving and adapting or risk dying. Change is inevitable—especially in the cannabis industry—and should be embraced.
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Automation is not something to view with trepidation. It can offer businesses a clear pathway to growth. While it takes a ton of capital to purchase automated systems, with the right people on your team, you can take advantage of the benefits of automation without shouldering the financial burden.
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